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Internet Time

Internet Time is a “new” way to tell time, invented and marketed by the Swiss watch company Swatch. The current Internet Time is the same all over the World (no time zones or daylight saving time adjustments).

Simple Internet Time .beat converter


New time unit - the .beat

Instead of dividing the virtual and real day into 24 hours and 60 minutes per hour, the Internet Time system divides the day into 1000 ".beats". Each .beat is 1 minute and 26.4 seconds.

New meridian

Internet Time is based on a new Meridian (as opposed to the Greenwich Meridian). This new Meridian goes through Swatch's office in Biel, Switzerland and is called the BMT Meridian.

BMT - the reference for Internet Time

Biel Mean Time (BMT) is another invention of Swatch. It is linked up to the Central European Winter/Standard time, which is UTC + 1 hour. When it is Midnight in BMT, the Internet Time is @000 beats, Noon is @500 beats.

Time unit conversions

Beat UnitConversion      UnitBeat Conversion
1 .beat= 0.001 day1 day= 1000 .beats
1 .beat= 0.024 hours1 hour= 41.666 .beats
1 .beat= 1.44 minutes1 minute= 0.6944 .beats
1 .beat= 86.4 seconds1 second= 0.01157 .beats

Advantages of the Internet Time system

Disadvantages of the Internet Time system


As the current hour/minute/second system is already widely adopted, it is very unlikely that the Internet Time system will be able to replace it, even on the Internet. There is already a common time system without time zones and daylight saving time in wide use today - UTC, which should be used instead.